A couple of weeks ago I gave a presentation on Creating Facebook Pages for businesses. You can see the slides and access an archive of the webinar here:
http://www.mnrem.com/blog/?p=537
(I’m doing another free webinar on Facebook stats on January 5 – you can get details here: http://www.mnrem.com/blog/?p=548)
An interesting question came up after the webinar. Someone asked why they were able to EDIT someone else’s Page. It turns out that you can edit the location of a Business Facebook Page – or rather you can make suggestions for edits. It’s a new-ish change within Facebook and it helps Facebook and Page owners track anomalies in the address/map and other coordinates for the Page. You can get more into here:
https://www.facebook.com/help/?faq=136798409730003
So folks can suggest changes but the changes should not “take” until confirmed by a Page Admin.
Here are some other help pages on Facebook that I thought might be useful:
Interacting with Pages (as a surfer/member)
https://www.facebook.com/help/pages/interacting
Creating/Administering Facebook Pages
https://www.facebook.com/help/pages/admin
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This week I got a chance to try out a paid service thanks to SEMRush. They track organic search engine ranking and Pay Per Click ads. http://www.semrush.com
Type in a keyword phrase to find the popularity of a term, the cost per click to bid on that term in Google ads, the competition for that terms and related terms. You can also find the top 20 search results for that term. I particularly like the related terms feature. They include variation of term (for example tracking multi-term phrases that include your original term) but also include terms that relate but do not include your keyword terms.
Or type in an address/URL to find how it ranks in Google for its top terms (also popularity of terms, competition and traffic drive by terms), how much spent on Google ads, competitors and links to details about competitors, such as how much they spend on Google ads. It’s helpful to see the competition and learn about how much they are spending (and with what success) on the Google ads.
Also Thursday (Dec 15) at noon, I’m doing a free webinar on Starting a Facebook Page for Business. Everyone is welcome it’s sponsored by MNREM and MIRC – you can get more details here: http://www.mnrem.com/blog/?p=426
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I’m totally cheating today. I‘m heavily borrowing tips today from an article I can across:
A Guide to Generating Leads on LinkedIn. http://tinyurl.com/3bcmvpn
The author provides some good reason for folks to go on LinkedIn – and they don’t all revolve around getting a job. As the title implies – it’s a great tool for getting business, especially I think if you’re in a business to business world.
Here’s a quick take on their tips:
- Track who is looking for you – and find a way to reach them
- Research who is coming to your web site and use LinkedIn to connect to them
- Set up a Company Page (not a ton of maintenance is required, which I like)
- Discern patterns – seeing who is connected/connecting to anticipate future move
- Participate in LinkedIn groups to build a rep and meet others
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