Earlier this week I gave a presentation at the Minnesota Library Association. I spoke to Friends’ Groups about hot o use social media. It was a fun presentation. Some folks in the room were big social media users; others weren’t sure what a blog was.
One special and unexpected treat was running into a client – Learning ZoneXpress. I have been working with LZE on social media strategies – so I couldn’t resist taking a picture to add them to my blog. (Sometimes they offer free things and super deals on their blog, I’m just saying.)
I gave a presentation this week on how to use Twitter and Blogging to help with a job search. The quick answer is that both give you an opportunity to show off your expertise, build and/or show up your tech skills and through each you can subtly reach out to potential employers. (Post a nice comment about them on your blog or start following them on Twitter.)
One thing that came up was an easy way to update your Twitter, Facebook, Linked… The answer is Ping.fm http://ping.fm Like most good tools, it’s free.
You sign up, you check the networks you would like to update via Ping – then you update Ping when you want to send a message to all of your networks. Now you just have to think of something worthy of such wide reaching broadcast.
Today I am giving the following presentation to a group of job seekers:
Here are some of the digested Bytes I plan to mention. I want to add links here to make it easier for folks to find them tomorrow.
So you have a web site and you want your potential customers to find you on Google. The problem is you have a couple of clients who keep beating you out of the top places. Well the first step to beating them is finding out more about them. You can find out a ton with Keyword Spy: http://www.keywordspy.com
Keyword spy will tell you if your client buys any PPC (pay per click) ads. It will tell you what keyword phrases it finds when it scans the site, how often those terms are search and how much they would cost if you were to bid on PPC ads. It will also give you a list of the main competitors it finds.
Or you could type in a few keywords and it will start by telling you which sites do well with those terms, how often they are search, the bid amounts and from there you can get to the competitors’ site and get more info.
It will give you a good idea about what terms you should add to your site and how much you might have to spent on PPC ads if you wanted to buy your way to the top of the list.
The best part – you can access a lot of Keyword Spy with a free membership.
